our blog
real talk from the team
The big F&B data debate
How can you grow your business if you don’t know anything about your customers? Forget trying to get customer data from the food delivery companies - it’s not your data! A good start would be to learn about the customers sitting in your venue!
How loyalty fuels RFM modelling
RFM analysis requires perfect data every time and loyalty incentives and rewards is the way to achieve this.
What is essential for RFM?
RFM analysis requires perfect data. How can you consider recency and frequency if you miss data points? Never miss a data point with mimojo!