our blog
real talk from the team
The big F&B data debate
How can you grow your business if you don’t know anything about your customers? Forget trying to get customer data from the food delivery companies - it’s not your data! A good start would be to learn about the customers sitting in your venue!
Why CashBack is the best reward
It’s the only way to get perfect data all the time, always delight your customers, and avoid a reconciliation nightmare.
Why the value exchange is wrong in loyalty
A sustainable value exchange requires you to remove the pain points.
How loyalty fuels RFM modelling
RFM analysis requires perfect data every time and loyalty incentives and rewards is the way to achieve this.
What is essential for RFM?
RFM analysis requires perfect data. How can you consider recency and frequency if you miss data points? Never miss a data point with mimojo!
What are loyalty programmes trying to achieve?
You want to delight your customers so surely you need to do everything possible to remove all the pain points.
Protecting consumer data
mimojo will never share any personally identifiable information (your private data) with anyone.
Partnering with mimojo
Want to increase Average Transaction Value? Want to know more about your customers? Tell us what your challenges are … we’re here to help you.
How does mimojo solve friction in loyalty?
How mimojo was established to make things better for consumers, brands and corporates providing loyalty solutions.