Partnerships / e& Smiles
Grow your customer base
Smiles Link & Earn, powered by Mimojo.
Powered by Mimojo, Link & Earn puts your brand in front of customers across the Smiles ecosystem and turns eligible spend into measurable acquisition, sales and repeat engagement.
Programme partners
The programme
Reward customers for choosing your brand.
Give Smiles members an added reason to choose your brand by rewarding eligible purchases with Smiles Points. Customers link their card once and earn automatically when they pay, creating a simple incentive to spend and return.
The customer pays
Smiles members link their card once and continue to pay as usual.
The transaction is recognised
Eligible purchases are recognised automatically when customers pay at participating outlets.
The customer is rewarded
Smiles Points are automatically credited to the member's account, with no codes, vouchers or additional steps.
Reach
Access a large, active customer base.
Smiles connects brands with customers across dining, retail, travel, utilities and other everyday categories. Its scale gives merchants broad reach, while customer engagement creates opportunities to drive spend and repeat purchase.
Why join
Growth you can measure.
Activate your brand across the Smiles ecosystem with a reward structure designed around your commercial objectives. Your offer is visible to relevant customers, your spend is tied to transactions, and performance is reported back to you.
Reach relevant customers
Your brand will appear across category listings, search, offer pages and seasonal campaigns within Smiles.
Drive incremental spend
Earning Smiles Points gives customers a reason to choose your brand, spend more per transaction and return more often.
Pay for verified sales
You set the reward rate, issued to customers as Smiles Points. A fixed commission percentage applies to the sales the programme generates.
Go live without operational complexity
No POS integration, hardware or staff training. Sales, repeat visits and new customers are tracked and reported by campaign.
Already in the network
In their words
Partner stories.
Short conversations with brands already in the network, on why they joined and what changed once they were live.
